April 23, 2014

Marshall Main Street





In June 2003, Marshall's already successful downtown took an important step forward toward a vision of comprehensive revitalization with its new Michigan Main Street designation. One of only four communities in the State to receive the competitive grant selection in 2003, Marshall's downtown and its businesses will receive three years of training and technical assistance to accomplish their revitalization goals.

Marshall Main Street is an organization with a mission to sustain and enhance long-term economic strength for downtown business in order to provide an attractive place to live, work, conduct business, visit and shop while enhancing the historic identity of this community.

The Marshall Downtown Development Authority (DDA) adopted the Main Street Four Point Approach and the name Marshall Main Street to forge a new strategy and direction to comprehensively revitalize downtown Marshall.

Four Point Main Street Approach

Design: The purpose of the Design Committee is to enhance the physical appearance of the Central Business District by rehabilitating historic buildings, encouraging supportive new construction, developing sensitive design management systems, providing design advice and guiding future growth and long term planning.

Organization: The purpose of the Organization Committee is to build consensus among the many individuals and groups that participate in the revitalization process, raise money for projects and administration, manage staff and volunteers and manage the finances of the Main Street Program.

Promotion: The purpose of the Promotion Committee is to market Marshall’s downtown to customers, investors, new business and local citizens, create new image campaigns, retail promotions and special events.

Economic Restructuring: The purpose of the Economic Restructuring Committee is to strengthen the downtown’s existing economic base, identify opportunities for growth, recruit new business, develop financial incentives and monitor economic performance of the district.