In June 2003, Marshall's already successful downtown took an important step forward toward a vision of comprehensive revitalization with its new Michigan Main Street designation. One of only four communities in the State to receive the competitive grant selection in 2003, Marshall's downtown and its businesses will receive three years of training and technical assistance to accomplish their revitalization goals.

Marshall Main Street is an organization with a mission to: revitalize and sustain long-term economic stability for downtown business in order to provide an attractive place to shop, live, and work while enhancing the historic identity of this community. The Marshall Downtown Development Authority (DDA) adopted the Main Street Four Point Approach and the name Marshall Main Street to forge a new strategy and direction to comprehensively revitalize downtown Marshall.