August 02, 2014

Downtown Development Authority (DDA)

Mms3

 

The Marshall Downtown Development Authority / Main Street is an organization with a mission to revitalize and sustain long-term economic stability for downtown business in order to provide an attractive place to shop, live, and work while enhancing the historic identity of this community.

In June 2003, Marshall's already successful downtown took an important step forward toward a vision of comprehensive revitalization with its new Michigan Main Street designation. The Marshall Downtown Development Authority (DDA) adopted the Main Street Four Point Approach and the name Marshall Main Street   in 2003 to forge a new strategy and direction to comprehensively revitalize downtown Marshall.  One of only four communities in the State to receive the competitive grant selection in 2003, Marshall's downtown is now a Master Level Community. 

Marshall Main Street is an organization with a mission to sustain and enhance long-term economic strength for downtown business in order to provide an attractive place to live, work, conduct business, visit and shop while enhancing the historic identity of this community.

The Marshall Downtown Development Authority (DDA) adopted the Main Street Four Point Approach and the name Marshall Main Street to forge a new strategy and direction to comprehensively revitalize downtown Marshall.

 

MMS Four Point Main Street Approach

Design: The purpose of the Design Committee is to enhance the physical appearance of the Central Business District by rehabilitating historic buildings, encouraging supportive new construction, developing sensitive design management systems, providing design advice and guiding future growth and long term planning.

Organization: The purpose of the Organization Committee is to build consensus among the many individuals and groups that participate in the revitalization process, raise money for projects and administration, manage staff and volunteers and manage the finances of the Main Street Program.

Promotion: The purpose of the Promotion Committee is to market Marshall’s downtown to customers, investors, new business and local citizens, create new image campaigns, retail promotions and special events.

Economic Restructuring: The purpose of the Economic Restructuring Committee is to strengthen the downtown’s existing economic base, identify opportunities for growth, recruit new business, develop financial incentives and monitor economic performance of the district.